15 September, 2018

Jaamdani Linen Saree from The Co Company

The Co Company works directly with artisans and brings beautifully handcrafted products to the urban market. All their products are handpicked. Their mission is to reduce migration by empowering more and more people in rural India with financial security. They follow fair and ethical trade as they aim for long-term sustainability for one and all. Their purpose is to give exclusivity to your wardrobe with minimal environmental impact. Their mission and philosophy gels with mine. Which is why I am very happy to collaborate with them.

This beautiful white linen saree has dots and triangles as extra weft/ jamdani. This piece is designed specially. The concept of sustainability does not end here though. They make sure that the true value of the product is paid to the weaver for a sustainable growth.  

I have thoroughly enjoyed wearing this linen saree. It is soft like butter, comfortable like my second skin, draped well and looked super elegant and rich. 

Today I had gone wearing this for a saree photoshoot for a very well known saree brand (pictures yet to be released) followed by Ganesh Puja. It was a long day and you can see how this saree stood out. I have become a loyal fan of The Co Company and their regular customer. Must check their online collection.

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