27 December, 2017

5 most important nutrients for your child’s immunity.

Being passionate about health, nutrition and fitness, I research and find out a lot about healthy eating, supplements, nutrients, etc. Recently, I picked up a product during Yes Mom campaign. I got excited, intrigued and curious to know more about it. Slowly I started asking mothers around me, started reading more about important nutrients for the child’s immunity and even researched with the paediatrician.

Today we live in an age where there are so many toxic elements in the environment around us.
The food that we eat is also contaminated with chemicals. In these times, the immunity of small children is getting affected.
It is the need of the hour to provide not just important nutrients to young children but also give them immunity boosters.
Instead of taking their immunity for granted, we should aim at building it. We should provide them with a diet that makes
them stronger in an environment outside the home. They should be able to take their immunity to school.

Immunity is the body’s resistance power against disease-causing organisms or harmful substances.
Immunity provides defence against pathogens like virus, bacteria, fungi and parasites. Immunity also identifies
and eliminates tumours and helps remove foreign compounds.

Is your kid less active or falls ill easily despite all your efforts? This could be due to low Immunity.
Immunity is the body’s defence capabilities against germs and infections. It is a crucial factor in the overall development of your kid.
Proper nutrition is the key to building a strong immunity. Cipla has thus introduced a wonderful product - ActivKids Immuno Boosters.
It is fortified with

1.   Anti-infective Vitamin A
2.   Anti-immune- stress Vitamin B9
3.   Protection from cold in the form of Vitamin C
4.   Antimicrobial mineral Iron

Apart from the above, it also has Vitamin B1, B2, B3, B6, B12, D3 and Zinc.

ActivKids Immuno Boosters in a unique nutritional supplement for kids that helps build their immunity.
It is available in a tasty choco-bite format which gives up to 100% RDA (Recommended Dietary Allowance) of key Immunity Nutrients.
1 choco-bite daily plays a vital role in building your child’s immune system.

Extensive research on kids in India and found out that they do not receive even 50% of RDA5 of key immunity nutrients.
Further, internal and external factors like pollution, improper diet and lack of physical exercise negatively affect a child’s immunity.
Frequent infections due to low immunity lead to a long-term impact on growth and development of kids. 75% kids today are anaemic.
1 out of 3 children suffers upper respiratory tract infections. 4 out of 10 children do not receive full immunization.

ActivKids Immuno Boosters was developed by Cipla scientists after consulting paediatricians and
keeping the Indian situation and the dietary requirements of these children in mind.

This simple product helps to
1.  Provides immune strength to fight germs
2.  Helps in formation of immune cells
3.  Strengthens skin defence system
4.  Helps in blood formation
5.  Protects body cells from damage

After discussing with thousands of Indian mothers, it was realized that their kids refused to eat a regular balanced diet.
So the company created a first of its kind product that is nutritious, tasty and helps build immunity.
Each choco-bite contributes to less than 1% calorie from sugar of the total daily energy requirement and thus presents
no risks of dental caries and high-calorie intake.
As you know, my kids are grown but I have a friend with a 5-year-old who I love to bits that perfectly fits into the
Immuno Boosters age group.
When I got the product I shared it with his mom who started making it a regular in his diet. In the beginning,
it was a quick bite after school but he loved the taste so much, he now keeps asking for it, right through the day!
My friend keeps telling me about how she expected him to fall sick in this miserable Delhi weather and with winter setting in,
but it’s been two weeks and he has been healthy.
Touchwood.  He runs and plays, splashes around in the mud, is indulged by his grandparents almost every day and
there’s not even been a sniffle!
The other day I was so surprised to see him enjoy an ice-cream in the evening and even more surprised when I found out
he did so, with the blessing of his #YesMom! Now, that’s a real game changer.
Watch this new video and you’ll be saying Yes too!
Indian Kids today are deficient in key immunity nutrients and that might lead to a vicious cycle of
suppressed immunity, pre-disposal to infections and aggravated malnutrition.
This vicious cycle can be broken through the benefits provided by Food fortified with Vitamins
and Minerals have been seen to have a positive impact on Immunity.

The product is backed by a lot of research and is a simple and very enjoyable way to provide essential
nutrients to young children. You can buy it online or at your local chemist. If you are concerned about your child's health, this is a complete package for you that should be on your priority list.

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