The three fashion bloggers Chiara Ferragni, Nicole Warne and Zanita Whittington have been chosen for the shoot of the cover page of Lucky Magazine. The editors are realizing the importance of fashion bloggers, who are now seated alongside with magazine editors at the fashion shows in the front row. Fashion blogging is not just a hobby anymore. It has taken the shape of full fledged profession. The alternative fashion media industry has established a platform for itself and the world is opening up and understanding the fashion bloggers who are now extremely influential.